Naturally Grown Shea

Shea farms use wild trees and harvest nuts seasonally. There is no crop rotation, industrial fertiliser or fleets of machines bellowing out diesel into the bush. Our farmers journey deep into the land to pick from wild trees, using ancient traditions to process the nuts into our Vegan butter. 

Sustainable farming

Biological diversity — or biodiversity — is the variety of life on Earth, in all its forms, from genes and bacteria to entire ecosystems such as forests or coral reefs. The biodiversity we see today is the result of 4.5 billion years of evolution, increasingly influenced by humans. Biodiversity forms the web of life that we depend on for so many things – food, water, medicine, a stable climate, economic growth, among others. Over half of global GDP is dependent on nature. More than 1 billion people rely on forests for their livelihoods. And land and the ocean absorb more than half of all carbon emissions. But nature is in crisis. Up to one million species are threatened with extinction, many within decades. Irreplaceable ecosystems like parts of the Amazon rainforest are turning from carbon sinks into carbon sources due to deforestation. And 85 per cent of wetlands, such as salt marshes and mangrove swamps which absorb large amounts of carbon, have disappeared. Think STAR, work within natures balance to live your life and feel / eat well.

Why we LOVE Shea Butter

  • GI

    Low on the Glycemic Index

  • No chemicals, all organic

    Keeping toxins away from cooking

  • Environmentally sustainable

    No industrial fertilisers or harvesting, working within the natural balance of North Ghana

  • Human powered

    Handpicked and hand processed by the farmers of Ghana

Ethical Product

Current consumption practices have intensified social and economic inequality, environmental degradation, and labour exploitation. In this sense, developing and consuming ethical products is a strategy for the population to reach environmentally and socially responsible consumption standards. Although research on ethical consumption has advanced, what characterises and defines an ethical product still needs to be clarified and unified in the existing literature. Also, there is a lack of knowledge about the ethical attributes that must be considered throughout the product's life cycle. It was found that the concept of an ethical product is dynamic and complex but can be understood from the grouping of characteristics associated with organisational reputation, consumer values, and product characteristics. Moreover, it was possible to identify that, in the before use, use, and after use stages, the ethics perceived in a product encompasses tangible and intangible attributes associated not only with the product itself but with marketing practices and the organisation – STAR. 

Social enterprise supporting local community